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Some of the communicators and stakeholders, photographed shortly after the meeting of the Musina Municipality Communicators Forum.

Municipality reviews its communication strategy

Date: 02 April 2015 By: News Correspondent

The Musina Local Municipality was commended for maximizing the use of technology and social media platforms to reach community members.

This was during a meeting of the Communicators Forum that took place last Friday.

“We cannot run away from the fact that the world is changing. All we have to do is to adapt to the changes, so that we can move in the same direction with our target audience, both young and old. We have an effective Facebook page which is updated three times a week. This enables us to directly interact with our people without setting up formal meetings. All the issues raised on the Facebook page are responded to within the blink of an eye,” said the communications manager of the municipality, Mr Wilson Dzebu.

Dzebu said one of the commendable innovations of the municipality was the bulk SMS line, which had approximately 2 000 subscribers. “If we have anything that we want people to know – from events to the electricity load-shedding schedule or water supply interruption, to name but a few - we only click the send button and communicate directly with our people through the SMS line. This system has proved to be very effective as we get positive feedback from people who reside in and outside Musina.”

Dzebu added that the municipality also had a functional website which was updated weekly. “We get massive interaction from our clients through the website reply form. This assists us to improve service delivery because we get suggestions, complaints and complimentary messages.”

The meeting also served as a platform to review the communication strategy of Musina Local Municipality. “We review our communication strategy annually to make sure that we align with the communication strategies of the district, provincial and national government. The strategy is a very important tool which guides us on all communication-related issues. A communicator without a communication strategy is like a soldier who goes to war without tactics and ammunition.”

Municipal stakeholders such as Eskom and De Beers Venetia Mine also did presentations on load shedding and community development initiatives respectively.

 
 
 

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